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COMPETITIVE INTELLIGENCE, ON AUTOPILOT

Competitor changes,
verified and ready
to act on.

Rooktrace watches the public pages that matter, checks that changes are real, and gives your team the evidence and context to move.

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Public sources. Verified changes. Evidence attached.
ROOKTRACE / MONITORING FEEDILLUSTRATIVE
R
COMPETITIVE PULSE
Change detail
Verified
ACME.EXAMPLE / PRICING Checked twice before alerting
Confirmed
PRICING CHANGE

An annual option was added to the Team plan.

A billing choice changed on the public pricing page. Compare the saved evidence below.

BEFORETeam planBilled monthly
AFTERTeam plan Monthly or annual billing
Before + after snapshots attachedView evidence
Source checked againExample alert · No live competitor data
A useful signal, with the source to back it up.
KEEP AN EYE ON$ Pricing pages Product pages Changelogsand the details that change
A CLEARER VIEW OF THE FIELD

From quiet page edits
to useful signals.

No tabs to refresh or questions to remember to ask. Rooktrace keeps watch and brings the important changes to you.

01

Choose what to watch

Point Rooktrace to a competitor’s public pricing, product, or changelog pages.

YOUR SOURCES, IN ONE PLACE
02

Verify every change

Detected edits are checked against the source again, then paired with dated before-and-after evidence.

CONFIRMED BEFORE ALERTING
03

Get the useful context

Receive a concise alert for confirmed changes, plus a weekly briefing and searchable history.

READY WHEN YOUR TEAM IS
THE WHOLE STORY, OVER TIME

Good decisions start with what actually changed.

Each confirmed update lives in a dated, searchable history. Your team can go back to the source, review the snapshots, and see how the competitive picture has moved.

Make competitor tracking part of your week
Concise change summaries Links to source and evidence Automatic weekly briefing
CHANGE HISTORY
Recent signals
Search history
TUESDAY EXAMPLE
PRICINGAnnual option addedacme.example/pricing
10:42 AM
MONDAY EXAMPLE
PRODUCTNew integrations listedacme.example/product
3:18 PM
FRIDAY EXAMPLE
CHANGELOGAPI update publishedacme.example/changelog
9:05 AM
All examples are illustrativeBrowse all changes
YOUR WEEK, ALREADY SUMMED UP

Start Monday
with the full picture.

Rooktrace brings the week’s confirmed competitor changes together in one automatic briefing. A quick way to catch up, share the context, and plan what comes next.

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ROOKTRACE BRIEFINGILLUSTRATIVE
THIS WEEK IN YOUR MARKET

Worth a closer look.

One example of how a weekly change could be summarized for your team.

Pricing page updatedAn annual billing option appeared on a competitor’s Team plan.
Evidence attached01 / 01
VERIFIED
CHANGES
MAKE YOUR NEXT MOVE WITH CONTEXT

Keep your eyes on
the right things.

Tell us what your team needs to keep up with.

Get in touch